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The (not so) great Arturia giveaway

22/6/2012

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Due to the fact that the Arturia Minimoog V softsynth is at the end of its lifespan, Arturia decided to make it a free download for one day only. What must have seemed like a great way to promote the company has backfired a bit though. For starters, their server got very overloaded so many couldn't get on (I did after several hours of trying). That is as frustrating as waiting on hold for hours when you call an 0800 number. But for those that managed to get in, the promised email with the download url has not happened more than a day later. To be fair, Arturia did say it can take up to 48 hrs. The trouble is that todays youth have zero patience, regardless of whether it is free or not (probably because they are so used to downloading illegal software immediately). The upshot of all this is that Arturias Facebook page is now full of disappointed and angry people, who are now unlikely to ever buy Arturia product.
update: I eventually got the email, and the download. Patience is a virtue.

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    Author

    Richard Hallum
    NZCE, MMusTech, Dip Tch (Ter).
    memberships: APRA, AES, 
    NZ Acoustical Society, ALMA.

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